Call for new franchise operators
WINCHESTER — Known for its iconic root beer served in ice-cold glass mugs, the popular chain restaurant hopes to set up new locations in Winchester and Embrun — but not Chesterville.
Both villages are targeted in A&W’s recent call for franchise operators in a number of Eastern Ontario communities as the country’s second largest burger joint pursues an aggressive expansion agenda in Canada.
“We are working on opportunities all over the region including Winchester, Smiths Falls, Perth, Embrun, Richmond, Kingston, Gananoque, Picton, and others. We have an immediate opportunity in Pembroke,” Sam Wootton, manager of A&W franchise development in Ottawa, Toronto and Atlantic Canada, told Nation Valley News last month.
Wootton also confirmed the chain is “not looking at Chesterville at this time.”
Above, the company’s video aimed at landing new franchisees in small communities like Winchester. It also accompanied a recent Facebook ad seeking a Winchester operator specifically, below.
The Canadian-owned company opened its first restaurant, in Winnipeg, in 1956. Sales now stand at over $1-billion annually.
“We’re on a mission to make it easier for our guests to enjoy the great taste of A&W’s natural food where they live, work and play,” said Patti Parente, Vice President, Real Estate, A&W, at the milestone opening last year. “Our progress towards our 1,100 goal is very encouraging and our new locations are exceeding all expectations – proving that Canadians have an appetite for more A&W restaurants. We are always scouting new locations for all of our various concepts in both urban cities and small towns across Canada and look forward to opening even more restaurants to better serve our guests.”
A&W has overhauled the look and feel of its restaurants in recent years to appeal to what it calls urban “fast foodies.” The strategy has included a marketing push around the company’s use of hormone-free beef, chicken and pork, and the rollout of a meat-free burger.