Enter logo contest to boost clothing donations, divert used duds from dumps

Ontarians will soon be encouraged to donate their used clothing with a new clothing tag and in-store sign and donation bin campaign.

Open to Ontario residents 30 and under

ONTARIO — Move over “dry-clean only,” your winning logo design could be immortalized on clothing tags to encourage the donation of used clothing and other items.

Ontario residents under 30 are invited to enter the logo contest promoting such donations, after Ontario politicians last week approved a motion urging manufacturers to print the new “don’t dump donate” logo on clothing tags or stamps as well as retail signs and donation bins.

Eighty-five per cent of unwanted clothing and textiles in North America end up in landfills — more than 24 billion pounds every year. So-called “fast fashion” has become one of society’s worst polluters.

MPP Donna Skelly.

“Most consumers are unaware of the environmental cost of fast fashion,” says the sponsor of the idea at Queen’s Park, Hamilton-area MPP Donna Skelly.

“This motion will keep clothing out of landfills while putting money into the coffers of local charities,” says local MPP Jim McDonell, a colleague of Skelly’s on the Progressive Conservative bench at the legislature.

The initiative “aligns with our commitment to encourage producer responsibility for waste diversion,” and supports the Ford government’s “commitment to keep Ontario beautiful, and balance a healthy environment with a healthy economy,” says Rod Phillips, Minister of the Environment, Conservation and Parks. “Conservation starts at home and by promoting the diversion of used textiles from landfills we can recover valuable resources.”

The Salvation Army is reported as one of many organizations supporting the effort; the charity already diverts millions of pounds of clothing and textiles through its Thrift Stores. Diabetes Canada, which runs the largest clothing drive program in the country, is another supporter.

Only about one per cent of donated clothing is currently recycled. Skelly — former longtime news broadcaster on Hamilton’s CHCH — hopes manufacturers will see business opportunities to invest in clothing-recycling opportunities if donations rise.

Send logo designs to dontdumpdonate@pc.ola.org by Friday, May 3, 2019.

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