Forever Young Creations — 10 years, 2 stores and still going strong

NORTH DUNDAS — It’s hard to believe it has been 10 years since Colleen Young first launched her Chesterville location of Forever Young Creations.

She followed up with a second outlet in Winchester, located at 512 St. Lawrence, a year ago. 

“We’ve seen a lot of changes in over 10 years. We’ve added more clothes, scarves, and accessories,” says Young.

“We have more of a selection at our Chesterville location just because it has more floor and storage space,” she says, adding, “We keep more home decor and outdoor living pieces in Winchester to keep ourselves a little different from our neighbouring stores.”

Her business truly is a family-owned and run establishment — with the next generation of Young women also being steeped in the enterprise.

And while Colleen Young may own it, her twin daughters do most of the day-to-day work: Cassandra runs the Chesterville location and Kalleigh serves customers at the Winchester store.

Both 20 now, the sisters were raised in the business. “I remember, before I could drive, walking to the store in order to help out,” says Kalleigh.

Colleen’s husband Kent also has a hand in the business, using his metal-cutting skills to create custom metal art — hockey players, ballerinas, etc.— and his ever-popular fire-pit covers.

Kalleigh says she’s personally tried out the computerized plasma cutter that her father uses to manufacture the pieces in his Chesterville fabrication shop but has concluded that she prefers to sell the finished product. They have a catalogue of designs for patrons to choose from, she says, but customers can also bring in their own drawings that Kent Young can render into a custom piece. 

One might be tempted to assume that this retailer’s busiest days might be rainy and cold days, but not according to Colleen Young. “Sunshine is what brings people out,” she insists, noting public events like Dairyfest, Art on the Waterfront,and the Winchester Shop Crawl are huge sales days for them.

“More traffic in town makes a difference,” confidently asserts the owner, a veteran entrepreneur with a decade of experience under her belt and the next generation coming up in the business.

Editor’s note: This article originally appeared in the township’s 2019 Explore North Dundas Spring/Summer Resource Guide. The involved interviews took place in the first quarter of 2019.

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