SD&G — Cornwall Tourism and SDG Tourism will receive a combined $258,506 in funding from the Tourism Industry Association of Ontario (TIAO) to support economic recovery efforts in light of the COVID-19 pandemic.
The funding is part of a $30 million Regional Relief and Recovery Fund provided by FedDev Ontario to support destination marketing organizations across southern Ontario that have experienced revenue shortfalls since the start of the pandemic. Along with providing financial relief, the funds will also be used to support marketing efforts to encourage visitor and economic activity as the provincial economy continues to safely reopen.
“We are thrilled with this investment in our local tourism sector,” said Cornwall Mayor Bernadette Clement. “These funds will help support our local recovery efforts and encourage people to explore all of the amazing things our region has to offer.”
“We are very excited to be one of the destination marketing organizations to receive funding from the Regional Relief and Recovery Fund (RRRF) provided by FedDev Ontario. The hospitality and tourism industry has been one of the hardest hit by COVID-19, and this funding will allow us to assist local tourism assets on the road to recovery. The people and businesses of SDG are no strangers to hard work, and it is that dedication and work ethic that will get us through these difficult times,” added SDG Counties Warden Frank Prevost.
Cornwall Tourism will receive $180,142 through the program while SDG Tourism will receive $78,364.
The funds will support marketing efforts in a staged approach with an initial focus on hyper-local activity (explore your own community) followed by more regional and provincial efforts. The two tourism offices are working on a number of collaborative projects to promote the region to both locals and visitors, including a new cycling adventure map.