Partners aim to take a bite out of going to the dentist

Above, Owners Gurdayal and Gurpreet Sandhu flanked by North Dundas Counil members Al Armstrong and Tony Fraser during cutting the ribbon. Van Dusen photo, Nation Valley News

WINCHESTER – A family of dentists which has launched several locations across Eastern Ontario over the past 15 years has added Winchester to its list.
Balloons, gift bags, and a plate of custom cookies – which generated some jokes about dentists trying to drum up business – were all part of the official opening last Friday on Main Street in the former Foodland building.

Above, A plate of custom cookies greeted guests. Van Dusen photo, Nation Valley Nnews

Officiating on behalf of North Dundas Township were Mayor Tony Fraser and Deputy Allan Armstrong. In welcoming the related Sandhu and Patel families to the community, Fraser cited the economic value of the new practice, pointing out it occupies another 2230 square-ft. of the building vacated about seven years ago when Foodland relocated to Main at County Rd. 31. He said only a small section remains unoccupied.
Even the parents of some of the partners, Gurdayal and Gurpreet Sandhu, got into the act, cutting the ribbon assisted by Fraser and Armstrong.
Former Russell resident Christine Tremblay, General Manager of Patterson Dental which designs and outfits new locations across Eastern Ontario, said the partners spared no expense in equipping Dentistry@Winchester with the latest in technology over five treatment rooms. She indicated setup costs were about $1 million.
The arrival of COVID-19 resulted in changes to the layout. At first, said Dr. Harsh Patel who’ll be on site in Winchester with wife Dr. Krishna Patel, an open concept was being considered; to enhance C-19 security, separate treatment rooms were installed instead along with consultation and staff rooms.
Tremblay has also been involved in equipping other Sandhu/Patel clinics in Kemptville, Brockville, Prescott, Rockland and Hawkesbury. The dentists have been eyeing Morrisburg as their next location, a project slowed by C-19.
There’s currently one other dentist in Winchester, Dr. G.E. Carlin. Patel said the partners don’t consider competition when they open a new outlet, believing their emphasis on state-of-the-art equipment, flexible hours and a wide range of services will garner customers.
After two months, they have 200 signed up with capacity of 3,000; new patients get a $99 deal on initial exam including x-rays along with free consultation on various services. Zero interest financing for 12 months is available on the costlier procedures.
The list of services includes everything one would expect in a larger community dental practice, from fillings, extractions, scalings, and root canals, to more sophisticated crowns and bridges, cosmetic work, implants and oral sedation to ease the trauma of those who simply can’t stand being in the dental chair.
The one service not offered in intravenous sedation.

It’s not that the partners are trying to make going to the dentist fun, but with the slogan “Where relaxation meets care”, they hope to take some of the bite out of the experience.

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